Growth marketing agency for home service contractors
Get found when it breaks. Get booked first.
EasyGrow runs local SEO, websites, Google Ads, Local Services Ads and Meta ads for roofing, plumbing, HVAC, restoration and remodeling companies. One team, one plan, every dollar tied back to a booked job.
Packages from $1,500/mo. Published pricing. You own every account.
Illustration
Contractor marketing isn't one thing. It's two.
Most owners think marketing is marketing. It isn't. There are two sides, they are built differently, and the companies that lead their market own both.
Get found
When a homeowner types "plumber near me" at 2 a.m., you show up. In the Maps pack, in the ads above it, in Local Services Ads and in the AI answer. This is demand that already exists, and you either catch it or a competitor does.
Lead platforms sell you neither. They sell you one lead, shared with the contractor down the street.
Sound familiar?
We pay for leads that four other companies also got.
The fix: own your pipeline with Google AdsOur agency sends traffic charts. Not jobs.
The fix: call tracking in every packageThe website looks fine. Nobody calls from it.
The fix: a site built to convertNone of these are trade problems. They're marketing problems, and marketing problems get solved.
We don't just run ads. We run your growth.
Most agencies sell one channel and leave the rest to you. We run all five as one system, with one plan and one report, so every channel backs up the others and every call is traced to where it came from.
Local SEO
Rank in the Google Maps 3-pack and organic results for the jobs you want, where you work.
Website Design
Fast, mobile-first contractor websites built to turn visitors into calls and quote requests.
Google Ads
Search campaigns that reach homeowners ready to hire, tracked from click to booked job.
Local Services Ads
Setup and management of Google Local Services Ads: profile, budget, lead disputes and reviews.
Facebook Ads
Facebook and Instagram ads that create demand: lead forms, retargeting and seasonal offers.
Built only for home service contractors.
A burst pipe is a same-hour decision. A roof is a week of quotes. A remodel is months of research. Our pages, campaigns and offers are built around how your customers actually buy.
Clear pricing. No sales games.
Three packages that stack. Start with local SEO, add paid search when you want calls this month, add Meta when you are ready to own your market. Ad spend is paid directly to Google and Meta.
Foundation
Local SEO that puts you in the Google Maps pack for the jobs you want most.
- Google Business Profile optimization + weekly posts
- New service and service-area pages every month
- On-page and technical SEO
- Citations and directory cleanup
- Local link building
- Review request system
- AI search optimization (AI Overviews, ChatGPT)
- Call tracking + monthly report
Growth
SEO plus paid search, so you get calls this month while rankings build.
- Everything in Foundation
- Google Ads search campaign management
- Local Services Ads setup + management
- Ad landing pages built to convert
- Conversion and call tracking
- Invalid lead disputes and negative keywords
- Ad spend paid directly to Google
Market Leader
Every channel working together for contractors ready to own their market.
- Everything in Growth
- Facebook + Instagram ads
- Lead form, retargeting and seasonal offer campaigns
- Ad creative included
- Website care: hosting, updates, speed, conversion tests
- Bi-weekly strategy calls
- Priority support
Just need a website?
Custom, mobile-first contractor websites built to turn visits into calls. Sold on its own, no monthly package required.
How we work.
You own everything
Ad accounts, Business Profile, tracking and website stay in your name. We work inside them with manager access.
Pricing in the open
Three published packages. The plan is tailored to you; the price is the same for everyone.
Calls, not clicks
Every call and form is tracked to a channel and keyword. Reports talk about leads and jobs.
Trade-specific
Storm season, emergency calls, design consultations. Campaigns built for how your trade sells.
A written plan
You always know what we are doing this month and why, in plain English.
Ready for AI search
We optimize for Google AI Overviews, ChatGPT and Perplexity, not just the classic results.
No black box. A plan from day one.
Here is exactly what happens after you say yes.
Audit + tracking
Business Profile, website, tracking and competitor audit. Call tracking goes live before any ad dollar is spent.
Launch
Ads and Local Services Ads go live for your highest-value jobs. Profile fixes and the first new pages ship.
Build authority
Service-area pages, review requests and local links. Budgets shift to keywords that book jobs.
Scale
Quarterly review: calls by channel, cost per booked job, and the plan for the next 90 days.
Own your pipeline. Stop renting it.
| EasyGrow | Lead platforms | Typical agency | Doing it yourself | |
|---|---|---|---|---|
| Who gets the lead | Only you | You and other contractors | Only you | Only you |
| Built for home services | ||||
| Assets you keep (rankings, reviews, site) | Sometimes | |||
| SEO, ads, LSA and Meta in one plan | Often split across vendors | |||
| Published pricing | Pay per lead | Rarely | Your time | |
| Reporting in calls and booked jobs | Lead count only | Usually traffic |
Calls and jobs. Not vanity metrics.
Every package includes call tracking and a plain-English monthly report. You will know which channel produced each call, what the homeowner asked for, and where we are putting effort next month.
- Calls and forms by channel and keyword
- Maps pack positions for your core services
- Cost per lead and per booked job on paid channels
- Next month's priorities, in writing
Monthly report / sample layout
Illustration. Your report shows your real numbers.
Questions contractors ask us.
Straight answers about pricing, results and what you own.
What does a growth marketing agency for contractors do?
We run the channels that make a home service company's phone ring: local SEO and Google Business Profile so you show up in the Maps pack, a website built to convert visitors into calls, Google Ads and Local Services Ads for buyers who need help today, and Facebook and Instagram ads to stay in front of homeowners before they need you. Everything is tracked back to calls, forms and booked jobs.
How much does EasyGrow cost?
Three monthly packages: Foundation at $1,500 a month for local SEO, Growth at $2,000 a month which adds Google Ads and Local Services Ads management, and Market Leader at $3,000 a month which adds Facebook and Instagram ads and website care. Ad spend is paid directly to Google or Meta. Website design is also sold on its own, starting at $1,500 one time.
Which trades do you work with?
Home service contractors only: roofing, plumbing, HVAC, water damage restoration, fire and mold restoration, remodeling, electrical, general contracting, foundation repair, painting and garage door companies. If your customers are homeowners searching for help, we are likely a fit.
How is this different from buying leads from Angi or HomeAdvisor?
Lead platforms rent you leads that are often sent to several contractors at once, and the moment you stop paying, the flow stops. We build demand you own: your rankings, your reviews, your website, your ad accounts and your call data. Every call goes to you alone.
How fast will I see results?
Paid search and Local Services Ads can produce calls within the first few weeks after launch. Local SEO compounds over months: most of the early work is fixing your profile, pages and citations, and ranking gains build from there. We show you progress every month either way.
Do I own my website and ad accounts?
Yes. Ad accounts, Google Business Profile, analytics and call tracking are set up in your name, and we work inside them with manager access. The website and content we build for you are yours.
Do you help with AI search like ChatGPT and Google AI Overviews?
Yes. Every package includes AI search optimization: clear service and area pages, structured data, consistent business details and review signals that help AI assistants and AI Overviews understand and recommend your company.
Get started. Your plan is free.
Tell us your trade and service area. A strategist maps your market and sends a written growth plan, whether or not you hire us.
- We check where you show up in Google Maps, search and AI answers for your top services.
- We review your website, reviews and tracking, and size up the three competitors winning your market.
- You get a written 90-day plan with the package and ad budget we recommend. Keep it either way.